A critical analysis of “Charles V Philip his Son” by Marino Cavalli, 1554 Free Essays

This is a critical analysis of a written piece by Marino Cavalli as he writes his thoughts about the comparisons between the current King; Charles V, and his son and heir Philip. Cavalli has documented the concerns he has about Philip’s inability to adequately rule over ‘various peoples’ when he comes to power. Cavalli was the Venetian Ambassador in France at the time, and had a vested interest in who succeeded Charles V to the throne. We will write a custom essay sample on A critical analysis of â€Å"Charles V Philip his Son† by Marino Cavalli, 1554 or any similar topic only for you Order Now Cavalli begins by making basic observations about the physical similarities between father and son; their appearance, their habits and their demeanour. â€Å"His Highness is now in his twenty-fourth year, of very delicate complexion and medium stature. In both face and mind he resembles his father..† This is the first, and last positive evaluation he makes about Philip. It becomes clear very quickly that he harbours numerous doubts about Philip’s ability to come to power and manage different countries, when he favours being advised by a solely Spanish council, who would clearly have preference for their own agenda. â€Å"He takes excessive pleasure in being revered, and he maintains with everyone, no matter who he may be, a greater haughtiness than his father,†. Cavalli obviously worries that Philip does not attempt to earn the respect of his subjects or nobility. He manages to infer a negative edge to the term ‘revere’ cleverly using insinuation to make the reader consider this to be an unattractive quality, and demonstrates a preference for Charles V over Philip as he goes on to say; â€Å"They have good reason, being used to his father, who knows extremely well how to adjust himself by various ways to all kinds of people.† If Cavalli’s dilemma was merely a loyalty preference for Charles V it could be argued that he was politicking. Especially considering his Venetian roots and French ties, and the fact that the European countries were constantly warring for power, land and control. But when taking into account his other reservations about Philip’s eventual rise to power, (which were similar to a great many other opinions of the time), the historian; with the grace of hindsight, can see that his concerns were well founded. It was well known that Charles V (despite the many wars he fought) was hungrier for peace than to acquire land, and he made the best efforts to maintain civility with the neighbouring states, whether or not they had previously fought each other for the rite to rule. Charles V was also recognised as having a very tolerant nature regarding the religious preferences of the people he governed. He was aware of the protestant uprising, and did not make it a priority to come down on his subjects with the severity he could have. As his son Philip would do in later years. It would seem Philip was destined to live in his fathers shadow; â€Å"But owing to the greatness of his father, and the fact that he was born great and has not yet proved himself in any work, he will never appear in the last analysis as the equal of the emperor.† Cavalli felt that Philip had cut himself off from all but the Spanish. â€Å"One may judge that when this prince succeeds to the government of his states he will be served wholly by Spanish ministers, for he is inclined towards that people more than is fitting in a prince who wishes to rule over various peoples†¦Ã¢â‚¬  And he was quite right, Philip did move to Spain never returning to live in Holland, he refused to speak the language and did keep virtually a wholly Spanish council. His preference for Spain was widely known at the time, and widely documented in the historical years to follow. This piece of text is written in a personal, almost diary or journal entry style which allows Cavalli to articulate freely his concerns. It would seem that Cavalli’s fears were realised once Philip came to power, although there would have been nothing Cavalli could have done to bring about change, as Philip was born into the time when Royalty were believed to be born with a divine rite to rule, and due to the sheer population numbers of the countries that he resided over, he was always able to gain favour somewhere, especially when his main goal was to crush the protestant reformation and gain land and title, no matter what the cost. How to cite A critical analysis of â€Å"Charles V Philip his Son† by Marino Cavalli, 1554, Papers

Compass and a torch analysis free essay sample

Many children today, experience that their parents end up being separated. Unfortunately a separation is very likely to also make the relationship between the child and either the mother or father very complicated as well. In this story, we hear about an 8-year-old boy and his divorced parents – along with the mother’s new man, Jim. First of all, it doesn’t seem like the boy and his dad sees each other very often. The man and his son are spending time together for the first time in 4 months, and therefore – they have planned to accompane each other on an expedition. The mother clearly states that she finds the situation somehow ridiculous, and sees the father as being very irresponsible. In the start of the story, we can already feel that the boy has a very good interest for his father. The narrator explains what the boy is feeling, when he stands by, and watches the father from a close distance. We will write a custom essay sample on Compass and a torch analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He seems very masculine, strong and brave from the boy’s point of view. â€Å"The boy is intent. Watching Dad. Watching what Dad is. Drinking it in: the essence of Dadness† (P. 7. l. 8). When it comes to the stepfather, Jim – it seems like the boy is having problems accepting him. He needs to force himself greatly, just to even answer him properly. The boy is very sensitive, and obviously care a lot about his father, while he is also a little confused because of his mother having another man. He is somehow feeling a bit imprisoned between 2 worlds. The one with his mom and the stepfather, whom he doesn’t seem to like very much – and then the father he doesn’t see very often apparently. When the man returns to the car, looking at his son, while he is holding up the torch – he becomes extremely sensitive: â€Å"He is looking away, seared by the glitter of anxiety in his little boy’s eyes† (P. 8. l. 14). Going out with their colored torches, the man and his son are trying to find the right road together – although none of them remembered to bring their compass. The father sounds very worried at first, but then he decides to swing the tent out. Even though the boy is only 8 years old, he has some very mature and concrete thought. He is somehow feeling bad for his father, because he feels that Jim and his mother are underestimating his dad. (P. 9. ll. 38) â€Å"Now you will be careful? Don’t go camping too near the edge. † â€Å"Unforgivable – as if she and Jim didn’t think that Dad could think of such a thing for himself† (P. 9. ll.38). There was a point, at which the boy didn’t really wan’t to go on this trip – which was also one of the reasons that he forgot all about his compass. Although it seems very strange, because they have some very strong feelings for each other and the boy looks up to the father. Somehow, there is a strong conviction, which tells the boy that they are meant to be together, and not having their compasses to guide them through. â€Å"But they don’t need a compass after all. They are adventurers, after all. Compasses are things that boys and dads tend to have, but which, when they are alert and strong at heart, they can leave behind. It is no accident that they both left their compasses behind† (P. 10. ll. 1). In the end, the dad feels very powerless and he is very sad, because he feels that he does not play a big enough role in the life of his son. He feels that he cannot be there for him, and listen to him as much as he should. â€Å"He could feel it gathering in the blackening chill: the aching certainty that already, only one year on from the separation, he has lost his son, his child. And the thought grew so strong that he could only half-listen to the child’s earnest desperate voice† (P. 11. ll.9). The main theme of this story is Relationship – Because all of the feelings are based on relationships between persons. Both between the parents, the mom and the son, the dad and the son, and the stepdad and the son. Apart from that, this expedition also strengthens the relationship between the father and his son, and we can feel how they are both being sensitive in different situations. The title of the text, could symbolize that this expedition is not just for the experience, but it also somehow makes their inner feelings and thoughts to â€Å"Travel† and evolve.

Ozymandias poem analysis free essay sample

Pharaoh Ozymandias was a cruel tyrant, who thought himself to be the most mighty person on earth; almost as mighty as a god. The statue is described as having â€Å"two vast and trunkless legs† (line 2) inspiring the reader to comprehend Ozymandias’ power; he was so mighty that no-one could even measure his â€Å"vast† power. The reader is led to understand that Ozymandias was an arrogant, cruel leader with the words: â€Å"frown† (line 4), â€Å"wrinkled lip† and â€Å"sneer† (line 5). These physical features captured on the visage expose the Pharaoh’s true character as a nasty tyrannical leader, sneering and frowning at his subjects if they didn’t follow his â€Å"cold command† (line 5), proving his absolute dominion over his kingdom1. The inscription Ozymandias had placed by his statue, allows the reader to fully comprehend the extent of his arrogance. He considered himself to be â€Å"King of Kings† (line 10), a cut above everyone else. Ozymandias aimed to intimidate mighty warriors as well, he wanted to awe them with his power this is shown with the words â€Å"ye mighty and despair† (line 11). The engraved words on the pedestal and the sheer enormity of the statue; seem to be intended to spark fear and dread in those who see it. Anyone compared to him is nothing, and worth nothing. Question 2: Ozymandias’ angry, cruel â€Å"passions† (line 6) were so evident and strong that it was easy for the sculptor to capture them in their entirety for eternity. The irony that the passions, so strong and full of life, remain only due to a â€Å"lifeless thing† (line 7) is emphasised by the juxtaposition of the two contrasting words. Human ambition can be strong and powerful but unless one uses them to create something concrete they will be lost forever, when they die along with the person they burn within – only lifeless, hard proofs remain to testify our full of life, flighty emotions and aspirations. Ozymandias is dead and so is the sculptor, yet the arrogant and cruel passions survive because of the concrete and tangible statue. The King’s passion is now, â€Å"lone and level sands stretch far away†, yet the great work of the sculptor remains to some degree; testifying to his ambitions as a talented sculptor. 1 Shmoop54461332 Question3: The inscription that remains beside this statue reads; â€Å"My name is Ozymandias, King of Kings: Look on my works, ye mighty and despair† (lines 10 and 11). As mentioned before this inscription enables the audience to understand his power and greatness, as even other kings and mighty warriors were warned that they would never reach, and should des pair from even trying to reach, his level. Yet ironically all that remains is the work of the â€Å"hand† and â€Å"heart† (line 8) of the sculptor. Humans are vain and aspire to be remembered forever2, to leave an everlasting mark on this world. However often those not seeking this level of immortality are the ones to receive it and those who do pursue it are somewhat forgotten. The sculptor is now getting all the attention and praise, for his accurate portrayal of the Pharaoh, which Ozymandias felt he deserved and therefore strove to preserve. The only thing that has survived of Ozymandias’ kingdom is the sculptor’s carvings; â€Å"stamped onto these lifeless things† (line 7). Everything that resembled Ozymandias’ power is now a â€Å"colossal wreck, boundless and bare† (line 13). What does remain of Ozymandias’ arrogance and dominion is what the artist recorded by carving into the stone. Art has endured and served as tool to preserve the history of mankind. The statue has remained causing the sculptor to become more ‘powerful’ than Ozymandias himself. Question 4: This poem highlights man’s mortality and his inability to fight the power of nature, despite his possibly extreme physical might. â€Å"Two vast and trunkless legs† (line 2) leads the reader to wonder what happened to the rest of the awe-inspiring statue, and become disheartened that this impressive statue is now nothing more than a â€Å"colossal wreck† (line 13). This poem teaches us that even the strongest and mightiest will eventually fall; Ozymandias considered himself the â€Å"king of kings† (line 10) yet now his visage is â€Å"half sunk† and â€Å"shattered† (line 4). The very statue Ozymandias thought would remain to forever testify his greatness now lies in ruins. The inscription of the pedestal was once intended Ozymandias’ subjects to despair at their inability to reach his level of majestic power, yet now it seems to beg passer byes to despair at the sorry state in which the statue is now lying, to despair at the fleeting nature of humanity. The scene described in this poem brings 2 3 gradesaver Wikihow 54461332 to mind the cliche yet true expression of; ‘Pride before fall’4, we in hindsight can see that nothing remains of Ozymandias’ might or power but what the sculptor recorded. He, who was a cruel tyrant; â€Å"sneer of cold command† (line 4), has his memory at the fate of nature the sculptors â€Å"hand† and â€Å"heart† (line 8). Ozymandias thought his power was so exceptional it would remain for aeons, yet the reader is made to understand that his statue is decaying alone; â€Å"nothing beside remains† (line 13). The short, not-real, sentences of line 12: â€Å"Nothing beside remains. Round the decay†, add to the sense of finality that man is mortal and will not last forever in any form or any what way. The poem ends on a depressing note, the words â€Å"sands stretch far away† (line 14) suggest to the reader that there is nothing man can do about his mortality, nature- the sand- stops for no one. â€Å"Far away† hints to sense of man giving up and giving into nature, losing the will to try remain immortal forever. Question 5: The writer uses alliteration as he ends the poem to emphasize that man has no hope, no capabilities to fight and emerge victorious, against nature and time. The words â€Å"boundless and bare† (line 13) accentuate how desolate the desert now is, leading the reader to wonder what it once possibly looked like during Ozymandias’ rule. Yet nothing remains of the mighty kingdom and the king’s statue is surrounded by vast stretches of nothing. An element of eeriness is added to the poem with the use of the words; â€Å"lone and level† (line 14), as what once had beauty and power remains as a silent and destitute land. The â€Å"sands stretch† (line 14), another use of alliteration, reminds the reader once again that only nature prevails. â€Å"Stretch† is a word in the present tense, hinting to us that the sand will continue to do its job of decaying the statue, and destroying the â€Å"two vast trunkless legs† (line 2), that do remain. Thereby obliterating from the world the last memories of Ozymandias and with it man’s hope of immortality. Bibliography: †¢ †¢ †¢ †¢ 4 Wikihow BBC – GCSE bitesize Shmoop Gradesaver BBC- GCSE bitesize 54461332

Tennis Essays (648 words) - Sports Equipment, Racket, Titanium

Tennis Technology Racquet It seems like only yesterday that Prince was introducing the Michael Chang Long-body tennis racquet to the world. It was the first extra-length racquet designed to be a "player's racquet" with less power and more control. The previous extra-length racquets we have seen had huge heads and funky designs. They generated an enormous amount of power and tremendous spin, but they were ineffective with regard to control. The Michael Chang Long-body changed all that. This is the racquet that brought extra length to the masses. In reality, the Michael Chang Long-body racquet has been on the market for about three years. In the computer industry it would be a dinosaur. Although tennis racquets do not age quite as fast as computers, three years is still a long time for a racquet to remain unchanged. What Prince has done is to introduce a new Chang tennis racquet called the Michael Chang Titanium Long-body. The Michael Chang Titanium Long-body is a better tennis racquet than the original. Not only does the racquet combine the qualities of the original Michael Chang Long-body, but it also incorporates Prince's latest technological advances. There are two major technological differences between the old and new Chang racquets. The first difference is the titanium in the shaft of the Michael Chang Titanium racquet, which gives the new version its name. Titanium is braided with the graphite in the shaft of the Chang Titanium which increases the stiffness of the frame and makes the racquet more powerful and stable than the Original Chang racquet.1 The extra stability should appeal to all players, while the extra power will benefit those players who want or need more power. The second difference is the Sweet Spot Suspension System, which the Chang Titanium racquet has and the Original Chang does not. The Sweet Spot Suspension System decreases the vibration by sixty percent and absorbs a lot more shock, especially outside of the sweet spot.2 The Sweet Spot Suspension System is a major benefit for anyone with arm problems or anyone who wants to avoid them. The head size, length, and the width of the Chang Titanium and Chang Original are the same, but the weight differs. Like the Original Chang, the Titanium Chang comes in two head sizes: 95 and 107 square inches. Both the Titanium head sizes are 20 mm wide and weigh 11.3 and 11.6 ounces unstrung. By comparison, the Original Chang Midsize weighs 11.2 ounces and the Oversize weighs only 10.3 ounces. Both the Original Chang and the Titanium Chang are 28 inches long and head-light.3 A disadvantage of the Chang Titanium is the difficulty of maneuverability. Both the Midsize and Oversize frame of the Chang Titanium are less maneuverable than the Original Chang is. Compared to the Original Chang Oversize, the extra ounce of weight and the larger hoop of the Chang Titanium make the Oversize frame very difficult to handle. A player will need to have good strength, great timing, or great preparation to play well with this racquet. A physically strong player will be able to maneuver the frame into position and should enjoy the solid feel of the racquet.4 Good timing and early preparation will be required for the rest of us, because a person has to start the swing very early and, once he starts it, there is no stopping and restarting. The smaller head on the Midsize helps to make it much more maneuverable than the Oversize; however, according to the weight specifications, the Midsize is still less maneuverable than the Original Chang Midsize. The difference, however, is much less significant than with the Oversize frames. Prince's Sweet Spot System decreases the vibration and absorbs a lot more shock, which is a definite improvement over the Original Chang racquets. With the titanium in the shaft, the Chang Titanium makes the racquet more stiff, powerful, and stable than the Original Chang. Chang Titanium is heavier than the Original Chang, but a person who can handle the racquet will exploit Prince's latest technological advances which make it a better racquet than the Original Chang.

Integrated Marketing Communication The WritePass Journal

Integrated Marketing Communication Abstract Integrated Marketing Communication : 123). There is a distinct drift in the evolution of the IMC and the marketing theory practice. For instance, Luck and Moffat (2009: 318) outlines that there is turf war and tension between control of â€Å"communication† development and strategy and coordination of marketing communication. Ewing (2009: 109) acknowledges that the most valuable customer should be considered first. This state differs from the reality where there is little evidence of differential customer value. It is also clear that there exists an undefined relationship between different marketing communications and consumers. However, there is an emerging synergistic effect on the combination of print and television advertisements. 1.4 Empirical study on IMC Duncan and Everett (1993: 35) state that it is quite difficult to take a perfect research on IMC as it comprises both the processes and the concepts. The concepts also differ based on the type of the organization and the researcher. Research on IMC focused on several aspects such as cooperation within an organization, compensation systems employed, and an organizational strategic development.   This therefore posed a huge hindrance on the implementation of the IMC in UK. In UK and USA, there is minimal evidence on the IMC prescription in various corporate and marketing communications. Cornelissen and Lock (2000: 12) asserts that 81% of the largest corporate in US have arranged their external communication into separate marketing departments and public relations. On the other hand, Eagle, Kitchen and Bulmer (2007: 968) reported that out of 323 organizations in the UK, Canada and the USA, public relations was more effective when communication function is equal to marketing communication. In addition, Eagle, Kitchen and Bulmer (2007: 966) study also looked at the effectiveness of an organisation of central public relations against the various independent units of communication programmes like marketing communication. This study stressed that there is little evidence about delegation of communication â€Å"responsibilities† and there are no negative consequences on the structural dispersion of communication disciplines to form separate units. Kitchen, Kim and Schultz (2008:540) acknowledges that IMC is quite prevalent in USA and UK as compared to other countries. It is predetermined in the global communication â€Å"techniques† despite suggestions by Luck and Moffat (2009: 315) that media integration and advertisement are the major instruments in global promotional and marketing campaigns. In addition, Yeshin (2006: 89) opines that IMC is contingent on an individualised behavioural database which hinders an active organizational process in developing a sophisticated marketing communication network. 1.5 IMC and Contemporary Marketing Communication Percy and Elliot (2012: 190) confirms that there is little empirical proof about marketing communication and IMC shift from mass marketing communication to the impending IMC practices. The IMC concept has been proven to be ambiguous as it is still underdeveloped. The marketing communication organization has however set up a clear description of change as integrated configurations have now replaced the functional structures in an advertising agencies and companies. Traditionally, IMC has a holistic system which fosters zero based thinking; this is a state where most cost effective solutions to communication are critically chosen.   Hartley and Pickton (1999: 99) argue that integration is the sole solution to foster cross-functional cooperation in varied disciplines. In addition, Ewing (2009: 113) posits that integration is considered as the merger of barely all the marketing communication. 1.6 Conclusion Validity is one of the descriptive theories that marketing communication management has established. Recent reviews on IMC research in UK and US have suggested that IMC has been periodical and as such; little evidence has been posed to validate contemporary marketing communication processes. I have therefore argued for IMC concept to be considered rhetorical. IMC is also less practical in UK and US as IMC concepts is considered ambiguous. Changes in market trends have also hindered the incorporation of IMC in today’s advertising. The paper has also critically analysed the rhetorical reasoning. In addition, past and contemporary marketing communication researches have been clarified. Bibliography Cornelissen, J. (2001). Integrated Marketing Communications and the Language of Marketing Development. International Journal of Advertising, 20(4) pp. 483-498 Cornelissen, J. P. and Lock, A.R. (2000) ‘Theoretical Concept or Management Fashion? Examining the significance of IMC’, Journal of Advertising Research, 40 (5), pp.7-15. Duncan, T. and Everett, S. (1993) ‘Client Perceptions of Integrated Marketing Communications.’ Journal of Advertising Research, 33 (3), pp.30-39. Eagle, L. , Kitchen, P. , and Bulmer, S.(2007). Insights into Interpreting Integrated Marketing Communications. European Journal of Marketing, 41(7/8) pp. 956-970. Eagle, L., Kitchen, P.J. and Bulmer, S. (2007) ‘Insights into interpreting Integrated Marketing Communications: A Two-Nation Qualitative Comparison’ European Journal of Marketing, 41 (7/8), pp.956-970. Ewing, M. (2009). Integrated Marketing Communications Measurement and Evaluation. Journal of Marketing and Communications, 15(2-3), pp. 103-117 Hartley, B. and Pickton, D. (1999). Integrated Marketing Communications Requires a New Way of Thinking. Journal of Marketing Communications, 5. Pp 97-106 Kitchen, P. and Schultz, D. (1998). IMC-A UK ad’ Agency Perspective. Journal of Marketing Management. 14, pp. 465-485. Kitchen, P., Kim, I. and Shultz, D.E. (2008) ‘Integrated Marketing Communications: Practice Leads Theory’, Journal of Advertising Research, 48 (4) pp.531-546. Luck, E. and Moffat, J. (2009). ‘IMC: Has Anything Really Changed? A New Perspective on an Old Definition’, Journal of Marketing Communications, 15 (5), pp.311-325. Percy, L. and Elliot, R. (2012). Strategic Advertising Management. Fourth edition. Oxford: Oxford University Press. Yeshin, T. (2006). ‘Advertising’. London: Thomson learning.

Cognitive Psychology response Essay Example | Topics and Well Written Essays - 750 words

Cognitive Psychology response - Essay Example The memory can also be triggered at anytime. Recovered memories are memories, which have been perceived to be irretrievable for a certain amount of time. False memories are when a person has recollection of a memory that never occurred. Research supports repressed memories, except there is debate whether this only occurs in trauma cases. There have also been cases in hypnotherapy where false memories have been implanted into a person’s memory, however there is no scientific evidence to support this. 2)Explain in detail the Atkinson-Shiffrin model of memory. It is sometimes referred to as the multimode of memory. It consists of sensory memory, short term memory, and long term memory. Sensory memory can only be held for a few seconds. If processed, it moves to short term memory where it lasts for approximately one minute and through rehearsal can be converted to long term memory which lasts indefinitely. 3)Define the term "reasoning" and explain the two basic forms of reasoning, giving examples for each. Reasoning is by process of thinking, an idea can form from another idea. Cognitive- instrumental reasoning involves the basis of the scientific method in that through observation, we are able to reason correlations and form hypotheses. Moral-practical reasoning is where you take into account the moral implications of making a decision based on faith, values system, culture, etc. 4)Describe the effect of learning to speak two languages on the process of language development.   Include any age-related differences that are discussed in the text.  Ã‚   Chomsky called this the language acquisition device in that at younger ages, children are much more cognitively developing than older children. They are constantly assimilating everything from their environment and integrating it into their memory. The idea behind the syntax and grammar of language requires multiple cognitive patterns and memory storage. Thus, children that are learning multiple languages ar e forming new connections and using more parts of their brain, which can allow them to succeed in other areas. 5)What would be the pros and cons to the idea of administering intelligence tests to all students? The pros to giving intelligence tests to students are that it allows schools to see how they are teaching and whether the teaching is effective. It also allows for standardization, meaning that students are put into classes which allow them to learn on a level of development that they are at. The cons to intelligence tests is that it locks students into an idea of what level of intelligence they are at. This can have serious consequences not only at the academic level, but also with self-esteem and interpersonal relations. 6)Based on memory research describe and give examples of at least four of the memory concepts a person could utilize to become a better student.   Repetition- the least effective, but multiple rehersal can help assimilation. Categorization- otherwise done with chunking, it allows students to store multiple pieces of information together Association- by making assocations with the knowledge and memory, it increases the ability to retrieve the information (most effective) Elaboration- by elaborating more on the topic, you learn more about the topic and

Case Study on Organisational Change Essay Example | Topics and Well Written Essays - 750 words

Case Study on Organisational Change - Essay Example Case issues While analysing the given case scenario, it is clear that the takeover of the ‘Star’ by the ‘Iron Cage’ caused the Star to move from a highly profitable company to an underperforming company. The major identified issue is that the business acquisition raised severe challenges to the Star’s innovativeness as the resulted organisational change prevented the company from effectively dealing with experimentation. Undoubtedly, this adverse situation negatively affected the Star’s market competitiveness since thoughtful experimentation and frequent innovations are essential for the sustainability of a chemical company operating in a progressive niche-market. Declining employee loyalty was one of the main reasons for the Star’s failure. According to the author, the business takeover led to the formation of a coercive worksite environment and hence this excessive bureaucracy by Iron Cage top management persuaded Star employees to cha nge their view from â€Å"it is my company† to â€Å"it is just the company I work for† (Grieves, 2004, p.233). In addition, Star employees did not get extensive exposures to demonstrate their creativity due to the parent company’s over-involvement. ... Such a situation adversely affected the formed organisation’s managerial activities and ultimately operational efficiency. The most potential reason for Iron Cage’s break up is that the organisation failed to ensure the active involvement of Star employees. In short, it can be asserted that over-dominance of Iron Cage management over Star employees ended up in the Iron Cage’s break up and sell off. Case study analysis The company’s failure could have been avoided if the Iron Cage had efficiently dealt with the change management subsequent to the Star acquisition. The case study clearly indicates that the Ice Cage management was not thoughtful in integrating two entirely different organisational cultures. The Iron Cage tried to coordinate quality assurance systems and achieve cultural integration by installing a managing director from its own ranks. The organisation did not consider any of the Star’s top executives for this change management process. In addition, the parent company had done nothing proactive in preparing Star employees to adapt to a new organisational environment. The Ice Cage’s business integration strategy was against the business ethics of change. According to Audi (2012, pp.46-50), the idea of business ethics is of greater significance in ensuring an organisation’s sustainability as this concept is a key to tool to achieve employee loyalty and reputation. Similarly, the Iron Cage management did not give any importance to Star employees’ problems and opinions. In contrast, the parent company tried to suppress the ideas and suggestions of Star employees. The case study clearly indicates that Star’s managers were not satisfied with the language of the